Vibe
Concept work for ‘VIBE’ - a start-up vegan meal replacement brand. VIBE products are nutritionally complete, and are a perfect meal when time is short and you're out of the house. VIBE’S mission is to provide 100% plant-based health and nutritional products to help you look good and feel even better.
Role
Brand creation
Brand guidelines
Brand messaging
Packaging
Website
Social assets
Digital design
Printed collateral
Art direction
The ‘V’ swoosh represents a journey - whether starting out on your vegan journey, or just wanting to live a healthier lifestyle. The ‘V’ swoosh was developed to compliment the bold geometric VIBE logo font.
