Rose
Rose was created as a direct-to-consumer brand, providing high-end face creams made with rose extract and other natural ingredients. The brand captures the refined elegance and simplicity of the product.
Role
Logo creation
Brand creation
Brand guidelines
Brand messaging
Website
Digital design
Printed collateral
Social assets
Art direction
The brand statement ‘from nature to you’ was created to reflect the natural ingredients within the product. It also communicates the personal relationship between the consumer and ROSE brand.
The branding process began by fully understanding the client’s business, products and values. After researching the industry and their main competitors, I began with developing initial ideas and logo sketches, followed by a simple brand guidelines and brand applications such as web, packaging, social and advertising visuals.
