Network Rail
New statistics show that 9/10 people working in the UK’s big train stations have suffered abuse, including verbal abuse of a racist, sexist and homophobic nature, as well as physical assaults. The campaign reminds everyone that behind every uniform there are real people, with real lives who deserve to be treated with respect. Abuse has an impact on them, it has an impact on their families and work life, in the same way abuse would affect you.
Role
Campaign concepts
Design development
Headline creation
Art direction
Digital design
Printed collateral
Social assets
Initial concept work
After being briefed, I submitted several campaign concept sketches to the client. This allowed for early project input and meant I could focus on crafting the copy and developing the illustrations for the selected campaign concept.
